Underground - A Custom Typeface for Underground Golf

Underground is a bespoke sans-serif typeface designed to capture the bold, modern, and technical essence of Underground Golf. With six carefully crafted weights ranging from Ultralight to Heavy, this typeface offers versatility across branding, digital interfaces, and print applications.

Each weight comes in both oblique and slanted variations, adding extra flexibility for dynamic typographic compositions. The letterforms balance clean geometry with a subtle sporty edge, making it a perfect fit for a brand that blends innovation with tradition.

Designed with readability and impact in mind, Underground provides a strong yet adaptable identity that elevates the Underground Golf experience across multiple platforms.

Promotional Posters

I created a series of promotional posters for Underground Golf, each designed to capture attention and reflect the brand’s bold, playful identity. The visuals blend vibrant photography, expressive typography, and a cheeky tone of voice that aligns with the venue’s unique atmosphere. Whether promoting seasonal events, weekly offers, or exclusive deals, each poster was crafted to be both eye-catching and informative—designed to stand out both on location and across digital channels.

Golf Course Maps

I created a full set of illustrated course maps for Underground Golf’s two 9-hole layouts: “Downtown” and “Backyard.” Each hole features a stylized top-down design that balances clarity, fun, and brand identity. The maps were designed in Adobe Illustrator and are used on-site at the venue’s Gothenburg location. I've also made similar illustrations for their location in Drammen.

Each map includes important gameplay elements like par, obstacles, “drop zones,” and optional shortcuts marked as "Gambler" routes. A QR code on every map allows players to order food and drinks directly from their phones during the game, adding a digital layer to the physical experience.

The illustrations are not only functional but also part of the brand’s visual storytelling, bringing personality and structure to the gaming experience.