E-commerce Concept for Emergency Preparedness

I designed a Figma-based concept for an online store selling emergency preparedness products under the brand EXOXON. The design focuses on clarity, accessibility, and trust — key values when communicating topics related to crisis readiness and family safety.

The site includes a homepage, product overviews, and an educational content hub ("Kunskapsportalen"), guiding users through categories such as water, energy, food, hygiene, tools, and more. Each section was structured to be intuitive and informative, with clear calls to action and supportive imagery.

The concept was later adapted into a live Shopify store. My role focused entirely on the concept development, UX structure, and UI design — all crafted with a goal to balance calm visual aesthetics with functional urgency.